October 10, 2017

“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Thurston

For decades, profit-driven organizations have used market research to understand customers, test advertising campaigns, develop and improve products, and so much more.  The...

August 29, 2014

No, we aren’t referring to the warnings posted in the London Underground.  We are talking about the gap between public perception of your organization and your internal “brand”.  Don’t think there is a gap between who and what you are and how your various constituencie...

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