Have you ever made a first-time gift, or substantially increased your giving to a charity only to receive a computer generated gift receipt and nothing more? Has this same "ungrateful" charity asked you for another gift a few months later? Yikes! Unfortunately, these...
Successful individual major gift solicitation requires a thoughtfully crafted strategic approach. The amount of time spent planning the ask should reflect the magnitude of the request. Just as most people take their time and do their research before making a signific...
More than 72% of private philanthropy (a whopping $390 billion in 2016*) comes from individuals, much of it in the form of major gifts of $10,000 or more. Individual major gifts programs have a high return on investment (ROI) and these donors are often more flexible th...
“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Thurston
For decades, profit-driven organizations have used market research to understand customers, test advertising campaigns, develop and improve products, and so much more. The...
That's the question donors expect you to answer when you communicate with them. When was the last time you thought about your communications from that perspective? If you are like many nonprofits, you may have fallen into the trap of talking about HOW your organizat...
As we celebrate TWO YEARS of being in business, we want to thank our AMAZING clients for the important work they do each and every day to make the world a better place.
Maine Audubon Andover Youth Foundation MIT
Boston CASA
Reach Out and Read
Hunger Free Vermont
Penobs...
No, we aren’t referring to the warnings posted in the London Underground. We are talking about the gap between public perception of your organization and your internal “brand”. Don’t think there is a gap between who and what you are and how your various constituencie...
Each January, scores of development leaders take stock of where they are and where they need to go. This is good practice. Many will be delighted by their results. Others, disappointed in their progress, will begin to panic about their ability to meet their goals....
As we wrap up 2013 and think about plans for the new year, too often we are quick to make decisions about advancement strategy without really arming ourselves with all the information we need to get it right. Most of us have gotten in the habit of using hunches and be...
It's the most wonderful time of the year, right? Let me rephrase.....It's the most hectic time of the year!
With the hustle and bustle and good cheer, there are five essentials you must take care of before you and your development team go over the river and thro...
